I love this editorial from HUNGER styled by Holly Ounstead and photographed by Alexander Jordan. The athletic ‘trend’ has hit the fashion world hard with girls everywhere mixing nike kicks with dresses and topped off baseball caps.
I love mixing worlds to create an interesting, harmonious outfit; but I hate to admit sportswear’s as a ‘trend’. In subcultures its always been cool to rock Nike, Pony and Adidas. I remember when I was 15 and really wanted to be a thug (obviously, nothing has changed), i bought brightly coloured special edition sneakers to match my fly adidas track suits. Hip Hop culture has always shown athletic wear love, and although the masses are running for their sneakers and back-packs we should at least acknowledge sportswear has always been cool.
One thing about taking influence from other cultures is adopting an item and putting a fresh twist on it. I am lovin this dirty-pretty-jock look. I think its the perfect balance of street-meets-fashion in a sexy hooligan kinda way.
Plus, sneakers are comfy as shit.